Jump Off the Facebook Train

Inspired by a social introvert who did not feel comfortable being visible on social media. She was searching for a different way to connect with her audience and grow her business.

Facebook is the GIANT in the world of social media. Everyone who has a business is present on Facebook, right? No, this isn’t true. You can jump off the Facebook train and create a successful business.

Where to begin?

  • Set up a simple, effective website. State plainly in the header image who you help and how you help. Use a magnificent image that is relatable.
  • Do SEO keyword/keyword phrase research. Utilize these on your website pages.
  • Use 3 of the same calls-to-action on your Home Page. Make your website easy to buy from. Confusion leads to no sales.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

Published by Darlene McKinney

Darlene McKinney Business Consultant. Build Your Best Business. Become the Customer Favorite. Improve Your Business Performance. Email Marketing, Website Support. Graphic Design & Branding, Marketing, and Social Media. Email: Darlene@darlenemckinney.com

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